Hard Candy Fitness
Hard Candy FitnessGlobal Locations
Created in 2010 by pop-icon and fitness enthusiast Madonna, Hard Candy Fitness is a global luxury fitness brand. The flagship club, part of Madonna‘s new collaboration with Mark Mastrov‘s New Evolution Ventures, is located in Mexico City‘s exclusive Bosque de las Lomas quarter. “I’ve always had a specific point of view about what seemed right or wrong about a club’s environment, teaching techniques, locker rooms, and the different elements of the gyms”, says Madonna. For the club opening, Madonna took the opportunity to put in a personal appearance as group trainer, and also had a hand in selecting all of the equipment, trainers, and technology.
Hard Candy Fitness’ dedication to excellence and commitment to innovation led to the selection of a complete GANTNER system – access control, check-in, cashless payment, and electronic wardrobe locking. From the time Hard Candy Fitness members arrive to when they leave, one membership credential, card or wristband, controls everything. The system enables a seamless visit to the gym that is more efficient and convenient for both operators and members alike. Since the first club’s opening, the Hard Candy Fitness brand has grown to include club locations in destination cities around the world.