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Integrated ticketing and access control

Bobbejaanland

The complex IT environment in Bobbejaanland was not only a burden for its employees, it also had a negative influence on the customer experience in one of Belgium’s most appreciated attraction parks. This is why Bobbejaanland recently chose an integrated GANTNER solution to simplify its ticket processing and access control.

Integrated ticketing and access control

Bobbejaanland, situated in Lichtaart, Belgium, has been a valued attraction park for many years already. In addition to its 45 attractions, Bobbejaanland – which calls itself ‘the most pleasant land’ – also organises spectacular shows and has a large pond in the middle of the park.

In 2004, the family park was taken over by the Spanish group Parques Reunidos, one of the biggest international attraction park groups. Since then, Bobbejaanland is part of a group of 55 theme parks, spread over 12 countries in Europe and America.

To monitor ticket sales and access control, Bobbejaanland collaborated in recent years with different suppliers. Moreover, the internal IT department of the attraction park also developed the required applications and interfaces itself. In the long term, this led to a very complex IT environment.

“It was clear that we needed a simpler system that would function as a complete solution”, says Jorn Michiels. “We evaluated different systems that we thought could help us out, but GANTNER’s solution was clearly the most performant one.”

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