Low membership fees, extensive offerings, and pay-as-you-go options. This concept is becoming increasingly popular within the fitness industry – a fact demonstrated by the Scandinavian chain, Fresh Fitness. For example, drink stations and group fitness classes are available at additional cost, and some of the group classes are offered virtually – a popular offering on the market.
The GANTNER system provides Fresh Fitness the ideal club management solution. Members can use their NFC club card or silicone wristband to check-in and make cashless purchases of club products & services. Snack and drink machines are equipped with a GANTNER vending module, and access to group class areas is only allowed if members have paid. Thanks to the streamlined processes and reduced operating costs, Fresh Fitness can charge lower membership fees and yet still offer a premium member experience. With over 30 locations in Norway and Sweden and further expansion planned, the Fresh Fitness model is here to stay.